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Utilizing The Internet To Increase Your Local Traffic!
-by Matthew Nelson, A Small Business Conslutant
Web sites are quickly becoming the first line of reference for the public to get information about your organization. Even if your target market is the guy next door! The internet is even replacing the Yellow Pages in most homes. Whether they are looking for contact information, your location, product information or want to make a purchase online, the Web is fast easy and accessible. And with Nelson Solutions it won't break the bank!
Make Sure These Bases Are Covered! Ensure your site has been submitted to Google Yahoo and the DMOZ Directory!
- Google Search Engine Submission
- MSN Live Search Engine Submission
- Yahoo Search Engine Submission
- DMOZ (Open Directory Project)Submission
Don't worry about submitting to every search engine. They share information and these three will feed your information to the rest. See how search engines share information here
Get listed in the Google, Yahoo and MSN Local listings. this is different from the step above, and is probably even more important!
- Google Local Directory Listing Setup
- Yahoo Local Directory Listing Setup
- SuperPages Free Listing Feeds MSN Local!
Begin collecting email address of your in store customers. A campain by a cps client found that 60% of their customers willingly signed up to recieve email specials!
View the CPS CMS case study
Submit your business to as many local directories as possible. The more places that point to your business the better!
- SF Station, Local San Francisco
- San Francisco Business Times
- Directory M Business Journals
- Jump to your city Business Listings
- eSysgoing
- Insider Pages, Find Local Businesses
- Rate It All Local Directory
- Backpages Free Online Ad
If a directory offers business ratings, give your customers an incentive to rate you. Some directories sort by rating, so the better your clients rate you, the higher ranking you get on the search results page!
